Our story

We have been involved in ice hockey for several decades – both professionally and as a hobby. We know how, among families with children and adult players, the costs of the sport can skyrocket and in the worst case limit the opportunity to practice this best sport in the world. Our aim is that a player’s equipment should not depend on the financial situation of the family or the individual. We want top quality to be accessible to everyone.

For professional and semi-professional clubs that struggle with financial challenges, stick costs are also one of the largest equipment expense items.

Our goal is to offer top-quality sticks comparable to pro-level sticks from major brands at the most affordable prices on the market – without unnecessary intermediaries or excessive margins. This way, everyone has the opportunity to play with high-quality sticks, regardless of background.

The business idea originated when one of us moved from professional hockey to a lower division self-funded competitive league. During tighter spring games, sticks from major brands broke worth over a thousand euros within three weeks, which raised the question: does this make any sense anymore?

Through extensive background research, testing, and trial and error, we found a factory that produces sticks whose quality even exceeds what we became accustomed to during our professional careers. A guarantee of this quality is that the initial small group orders grew so popular that founding a company was a natural next step, allowing us to continue this operation and offer something better for everyone.